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Taking emerging business forms as an example, the e-commerce industry has flourished in recent years. With the popularity of online shopping, e-commerce platforms have sprung up like mushrooms after rain, greatly changing people's consumption patterns. The prosperity of e-commerce is inseparable from the support of express delivery services. An efficient and convenient express delivery network has become an important guarantee for the development of e-commerce.

While meeting consumers' demands for quick delivery, the express delivery industry is also constantly optimizing its service quality and operating model. By establishing an intelligent logistics and distribution system, it has achieved accurate sorting and rapid transportation of goods, improved distribution efficiency, and reduced operating costs.

From the perspective of consumers, the combination of e-commerce and express delivery has brought them great convenience. They can buy goods from all over the world without leaving home and receive the goods in a short time. This convenience not only improves the quality of life, but also changes people's consumption habits and expectations.

However, the rapid development of e-commerce express delivery has not been smooth sailing. In the process of its development, it also faces a series of challenges and problems. For example, the environmental protection problem of express packaging has become increasingly prominent. A large amount of plastic packaging and cartons are used, resulting in resource waste and environmental pollution. In order to solve this problem, the industry has begun to promote green packaging materials and recyclable packaging solutions.

In addition, the uneven service quality during express delivery is also an issue that cannot be ignored. Some couriers have poor service attitudes, untimely delivery, and even lost or damaged goods, which seriously affects consumers' shopping experience. In order to improve service quality, express delivery companies have strengthened employee training and management and established a complete customer complaint handling mechanism.

Back to the State Council's policy, its role in promoting the recovery of the global economy and tourism industry is multifaceted. By strengthening exchanges and cooperation with various countries, more favorable conditions have been created for international trade and tourism. This will drive the cross-border circulation of goods and the cross-border flow of people, thereby further stimulating the development of the e-commerce and express delivery industries.

For the e-commerce express delivery industry, it is necessary to make full use of this policy opportunity, continuously innovate and optimize its own business model, strengthen cooperation with international express delivery companies, expand cross-border e-commerce express delivery business, and improve service levels and brand influence. At the same time, actively respond to environmental protection policies and promote the sustainable development of the industry.

In short, in the wave of economic globalization, the e-commerce express delivery industry and policy orientation are interrelated and mutually reinforcing. Only by following the trend of the times and constantly innovating and improving can we achieve sustainable development and make greater contributions to economic prosperity.