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The rapid development of e-commerce express delivery is due to the progress of Internet technology. With the popularization of the Internet and the widespread use of mobile devices, consumers can easily select goods online and enjoy the convenience of express delivery services to deliver them to their doorsteps. This greatly saves consumers' time and energy, allowing them to arrange their lives more efficiently.

For merchants, e-commerce express delivery has opened up a wider market for them. The previous sales model restricted by geographical location has been broken, and merchants can sell goods all over the country and even around the world through e-commerce platforms. The efficient delivery service of e-commerce express delivery ensures that goods can be delivered to consumers in a timely and accurate manner, thereby improving the reputation and competitiveness of merchants.

However, the prosperity of e-commerce express delivery has also brought some challenges. The increase in logistics pressure has led to unstable delivery speed and uneven service quality. During shopping peaks, such as "Double Eleven" and "618", a large number of orders have put express delivery companies under tremendous delivery pressure, and parcels are prone to delays and loss. This not only affects consumers' shopping experience, but also brings certain losses to merchants.

In addition, environmental protection issues are becoming increasingly prominent. A large amount of express packaging waste has caused serious pollution to the environment. In order to reduce packaging waste, some e-commerce companies and express delivery companies have begun to promote green packaging and recycling programs, but more efforts are still needed to achieve comprehensive green logistics.

In order to meet these challenges, e-commerce companies and express delivery companies need to continuously innovate and optimize their services. For example, they can use big data and artificial intelligence technologies to predict order demand and rationally allocate logistics resources; strengthen cooperation with suppliers to improve the environmental performance of packaging; and increase the training of couriers to improve service quality.

At the same time, the government should also strengthen supervision and guidance, formulate relevant policies and regulations, regulate the order of the e-commerce express delivery market, promote fair competition among enterprises, increase support for green logistics, and promote the sustainable development of the industry.

In short, as a business driving force in the new era, e-commerce express delivery brings us convenience while also facing many challenges. Only through the joint efforts of all parties can the healthy and stable development of the e-commerce express delivery industry be achieved, and greater contributions can be made to economic growth and social progress.