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The rapid development of the e-commerce and express delivery industry has changed people's consumption patterns and living habits. The prevalence of online shopping has enabled goods to be delivered to consumers quickly. The real estate layout of Rongqiao Group has also been affected to some extent by this change in consumption patterns. With the popularity of e-commerce, the demand for logistics and warehousing has increased significantly. Large logistics parks and warehousing centers have become new hotspots for real estate development. When planning new plots, Rongqiao Group may consider the convenience of surrounding transportation to meet possible future e-commerce express logistics needs.

At the same time, fierce competition in the e-commerce express delivery industry has prompted companies to continuously optimize services and reduce costs. This has also indirectly affected the real estate market. In order to improve delivery efficiency, express delivery companies need to establish sorting centers and delivery stations in various places. The location of these facilities has an important impact on real estate value and regional development. When developing land, Rongqiao Group needs to fully consider these factors to enhance the value and attractiveness of the land.

In addition, the development of the e-commerce express delivery industry has also led to the prosperity of related industries. For example, packaging material manufacturing, transportation equipment manufacturing, etc. The development of these industries has also increased the demand for industrial real estate. When planning commercial real estate projects, Rongqiao Group may introduce related industries to form industrial clusters and enhance the overall competitiveness of the project.

In short, although the e-commerce express delivery industry seems to have no direct connection with the event of Rongqiao Group winning the new land, at a deeper level, the two influence each other and jointly shape the social and economic development pattern.