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The event set high prizes to stimulate consumers' enthusiasm for participation, which to a certain extent promoted the active consumer market. However, this is inextricably linked to cross-border logistics.

The efficiency and cost of cross-border logistics directly affect the scale and benefits of cross-border trade. Efficient and low-cost logistics services can promote the rapid circulation of goods and meet consumers' demand for diversified goods. On the contrary, if there are problems in the logistics process, such as transportation delays and package loss, it will not only affect consumers' shopping experience, but may also cause losses to merchants.

At the same time, the reward mechanism of the event may encourage consumers to participate more in cross-border shopping. When consumers expect to receive generous rewards, they are more willing to try to buy goods from other countries. This undoubtedly puts higher demands on cross-border logistics, requiring it to have stronger transportation capacity and more accurate delivery capabilities.

In addition, cross-border logistics companies are also constantly innovating and optimizing their services. By introducing advanced technologies such as big data and artificial intelligence, they can achieve real-time tracking and prediction of logistics information and improve the transparency and controllability of logistics. This will not only help reduce operating costs, but also enhance consumer trust.

In the future, cross-border logistics and consumer incentives will be more closely integrated. On the one hand, logistics companies will continue to improve service quality to adapt to the growing cross-border consumer demand; on the other hand, merchants and platforms will further stimulate consumers' purchasing desire through more attractive activities. The two will promote each other and jointly promote the prosperity and development of cross-border trade.

In short, cross-border logistics and consumption incentives are interrelated and jointly shape the new pattern of cross-border trade. We should fully recognize the synergy between them to achieve greater economic benefits and social value.