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First, the direct settlement policy facilitates the transportation of cross-border medical supplies. In the past, due to the cumbersome and uncertain settlement, the transportation of cross-border medical supplies often faced many difficulties. Now, the implementation of the direct settlement policy has made the flow of funds smoother, and enterprises can arrange transportation plans more efficiently when transporting cross-border medical supplies, ensuring that medical supplies can be delivered to the destination in a timely and accurate manner.

Secondly, the direct settlement policy helps optimize the cost structure of cross-border logistics. In cross-border logistics, cost is one of the key concerns of enterprises. The direct settlement policy makes logistics companies more flexible in fund management, which can better plan funds and reduce fund costs. At the same time, it also provides more possibilities for cooperation between logistics companies and medical institutions, reduces transportation costs through economies of scale, and further enhances the competitiveness of cross-border logistics.

Furthermore, the direct settlement policy has promoted the innovation of cross-border logistics services. In order to meet the high-quality requirements of medical institutions for the transportation of medical supplies, logistics companies continue to innovate service models. For example, they use intelligent tracking systems to monitor the transportation status of medical supplies in real time to ensure their safety and timeliness. The direct settlement policy provides financial support and guarantees for these innovative services, and promotes the technological upgrading and service optimization of the cross-border logistics industry.

However, the coordinated development of direct settlement policy and cross-border logistics is not all smooth sailing. In actual operation, there are still some problems and challenges that need to be solved.

On the one hand, there are regional differences in the implementation of the policy. The implementation strength and standards of the direct settlement policy vary from region to region, which has caused trouble for cross-border logistics companies. In some regions, the policy is strictly enforced and the approval process is complicated, resulting in increased operating costs for logistics companies; while in other regions, the policy is more relaxed, and regulatory loopholes may occur, affecting the normal order of cross-border logistics.

On the other hand, information asymmetry is also a prominent problem. The poor information exchange between medical institutions, logistics companies and relevant regulatory authorities has led to information delays and errors in the transportation of medical supplies. This not only affects transportation efficiency, but may also endanger the lives and health of patients.

In order to better leverage the synergy between direct settlement policy and cross-border logistics, we need to take a series of measures.

First, strengthen policy unification and coordination. Establish a unified national direct settlement policy standard and implementation mechanism to reduce regional differences and create a fair and transparent policy environment for cross-border logistics companies.

Secondly, build an information sharing platform to integrate the information resources of medical institutions, logistics companies and regulatory authorities, realize real-time and accurate information exchange, and improve the efficiency and safety of medical material transportation.

Finally, we should strengthen talent cultivation. We should cultivate compound talents who understand both the medical industry and logistics management, and provide intellectual support for the coordinated development of direct settlement policies and cross-border logistics.

In short, the coordinated development of direct settlement policy and cross-border logistics is of great significance, but it also faces many challenges. Only through the joint efforts of all parties can the deep integration of the two be achieved and the healthy development of the economy and society be promoted.