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1. Challenges of Modern Enterprise Management

The success of Oriental Selection is due to its unique marketing strategy and teamwork. However, in the process of rapid development, it also faces management challenges, such as supply chain optimization and talent retention. In the new market environment, Wahaha's traditional management model has encountered challenges, and brand innovation and market expansion are somewhat weak. These cases show that modern enterprises need to constantly adapt to changes and optimize management systems to cope with fierce market competition.

2. Impact and Challenges of the Internet Celebrity Economy

The rise of the internet celebrity economy has brought new opportunities to business. Internet celebrities can quickly promote product sales and brand dissemination through their influence and fan base. But at the same time, the internet celebrity economy also has many problems, such as excessive marketing and uneven product quality. This requires companies to conduct effective supervision and quality control when using the power of internet celebrities to ensure that the brand image is not damaged.

3. The Importance of Express Service Innovation

In the context of globalization, the development of the express delivery industry is of vital importance. The emergence of overseas express delivery services has greatly met people's needs for convenient and efficient logistics. It not only shortens the distance between consumers and goods, but also provides strong support for the development of cross-border e-commerce. The innovation of express delivery services is reflected in intelligent logistics management, fast delivery speed and high-quality customer service. However, the express delivery industry is also facing many challenges, such as increased transportation costs and environmental pressure. In order to achieve sustainable development, express delivery companies need to continuously increase technology investment, optimize operating processes, reduce costs and improve service quality.

4. Prospects for future business development

Looking ahead, companies need to continue to work hard on management innovation, rational use of the internet celebrity economy, and optimization of express delivery services. Only by constantly adapting to market changes and improving their own competitiveness can they remain invincible in the fierce commercial competition. At the same time, all sectors of society also need to work together to create a good business environment and promote the healthy development of the economy.