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The efficient operation of e-commerce logistics enables low-end products to quickly reach consumers. Its convenient delivery service breaks the geographical restrictions, allowing more consumers to easily purchase cost-effective low-end products.

At the same time, big data analysis of e-commerce logistics can accurately predict market demand and provide strong support for the production and supply of substitute products. For example, by analyzing the frequency and preferences of consumers in purchasing substitute cosmetics, manufacturers can arrange production plans more reasonably and reduce inventory backlogs.

However, the prevalence of substitute products has also brought challenges to big brands. Some big brands may be at a disadvantage in the competition with substitute products due to their high prices. But big brands are not without countermeasures. They can consolidate their market position by improving product quality and strengthening brand marketing.

In short, the arrival of the era of substitute products, with the help of e-commerce logistics, has brought new opportunities and challenges to the cosmetics industry. Enterprises need to continue to innovate and adapt to market changes in order to remain invincible in the fierce competition.

E-commerce logistics not only plays a key role in the circulation of substitute products, but also has important significance for the supply chain management of the entire cosmetics industry. It accelerates the flow of products from production to consumption, reduces costs and improves efficiency.

Under the influence of e-commerce logistics, the sales model of cosmetics companies has also changed. Online sales have become the mainstream, which enables companies to directly face consumers, reduce intermediaries, and thus reduce prices, creating more favorable conditions for the development of substitute products.

Moreover, the development of e-commerce logistics has also promoted innovation in the cosmetics industry. Some emerging brands have taken advantage of e-commerce logistics to quickly launch distinctive alternative products to meet the diverse needs of consumers.

In the future, with the continuous advancement of e-commerce logistics technology, the development prospects of substitute products in the cosmetics field will be broader. But at the same time, it is also necessary to strengthen supervision to ensure the quality and safety of substitute products.

To sum up, e-commerce logistics plays a vital role in the cosmetics industry in the era of substitute products, driving the transformation and development of the industry.