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In the business world, the emergence of new models is constantly changing our lives. Take the emerging online live streaming as an example. It not only changes the traditional sales model and allows consumers to understand products more intuitively, but also promotes the rapid development of the logistics and distribution industry. The success of online live streaming is inseparable from efficient logistics support. Merchants need to deliver a large number of goods to consumers accurately in a short period of time, which places extremely high demands on the timeliness and accuracy of logistics. Logistics companies have increased their investment, optimized the distribution process, and improved service quality to meet market demand. At the same time, changes in the international political situation are also invisibly affecting business activities. Take the recent international situation as an example. Trade frictions and policy adjustments between certain countries may lead to new challenges and opportunities for cross-border e-commerce. The increase in trade barriers may increase the cost of cross-border e-commerce and restrict the import and export of goods. However, some companies have taken this opportunity to adjust their strategies, open up new markets, and find alternative trading partners to achieve sustained business growth. In this era of globalization, business activities are no longer isolated, but are closely linked to the international situation. A country's policy changes, adjustments to diplomatic relations, and even conflicts in local areas may trigger a chain reaction on a global scale, affecting the layout and development of business. For example, fluctuations in energy prices may lead to changes in transportation costs, which in turn affect the operating costs and commodity prices of e-commerce. Fluctuations in exchange rates will also affect the profit margins of cross-border e-commerce, requiring companies to respond more flexibly to market changes. Back to the e-commerce field familiar to us in our daily lives, in addition to live streaming, there is also the rise of social e-commerce. Consumers share shopping experiences and recommend products through social media platforms, forming a shopping model based on trust and social relationships. The development of this model also depends on efficient express delivery services to ensure that goods can be delivered quickly to meet consumer expectations. In this process, express delivery companies are also constantly innovating and launching various personalized services, such as scheduled delivery and cold chain delivery, to meet the needs of different consumers. On the other hand, the stability of the international situation will also affect consumer confidence and willingness to buy. In a turbulent situation, consumers may reduce unnecessary consumption and pay more attention to the practicality and cost-effectiveness of goods. In a relatively peaceful and stable environment, consumers' desire to consume is often stronger, and they are willing to try new products and services, thereby promoting the prosperity and development of the e-commerce industry. In short, there is an inextricable connection between the development of business and the international situation. Enterprises and practitioners need to pay close attention to changes in the international situation and flexibly adjust their strategies in order to remain invincible in the fierce market competition. At the same time, the government should also actively create a stable and open business environment, promote the healthy development of business, and inject new vitality into economic growth.