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Market competition is becoming increasingly fierce, and consumer demands are constantly changing. FrieslandCampina may not have accurately grasped market trends in its product strategy, resulting in poor sales of some products. At the same time, brand promotion and marketing methods may not have been effective in attracting consumers.

From the perspective of the supply chain, logistics is crucial to the operation of a company. Just like in the e-commerce field, efficient express delivery services can greatly enhance consumers' shopping experience and increase sales. If FrieslandCampina has problems in logistics, such as untimely delivery and high costs, it may affect the market supply and sales of its products.

Furthermore, the rise of e-commerce platforms has changed consumers’ shopping habits. If FrieslandCampina fails to adapt to the new online sales model in a timely manner and fails to make effective layout in e-commerce channels, it will also miss a lot of market opportunities.

In addition, changes in the macroeconomic environment will also have an impact on the company. Factors such as economic growth slowdown and declining consumer purchasing power may lead to a decrease in market demand for FrieslandCampina products.

In short, the difficulties faced by FrieslandCampina are the result of multiple factors. The company needs to analyze the problems in depth and adopt effective response strategies to re-emerge in the market competition.