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The Paris Olympics attracted global attention, and the huge demand for materials and information transmission made the role of air express more prominent. During the event, everything from athletes' equipment to event-related documents and materials needed to be delivered quickly and accurately, which put forward higher requirements on the timeliness and accuracy of air express.

At the same time, the activities of Korean idol groups have also brought a large number of fan support items and peripheral products. In order to support their idols, fans will purchase and send various gifts and items through air express, which has brought new business growth points to the air express industry.

However, in the face of such opportunities, the air express industry also faces some challenges. For example, the transportation pressure during peak hours may lead to flight delays and cargo backlogs, thus affecting the quality of service. Moreover, the large number of parcel transportation also increases the difficulty of safety supervision.

In order to meet these challenges, air express companies need to continuously optimize their logistics networks and transportation processes. They need to strengthen cooperation with airlines, increase flight capacity, and ensure that goods can be delivered to their destinations on time. At the same time, they need to use advanced information technology to achieve real-time tracking and monitoring of goods and improve the transparency and controllability of transportation.

In addition, in terms of service quality, enterprises need to strengthen employee training to improve their business level and service awareness. For the transportation of special items, such as fragile items and valuables, special transportation plans and safeguards should be formulated.

In short, major events such as the Paris Olympics and Korean idol activities have brought opportunities and challenges to the air express industry. Only by continuous innovation and improvement can air express companies stand out in the fierce market competition and achieve sustainable development.