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As the times progress, the market environment continues to change. The change in consumption patterns is particularly significant, with online consumption gradually becoming the mainstream. This change has had a profound impact on the operations and management of many companies, and FrieslandCampina is no exception.

The rise of e-commerce has changed consumers' shopping habits and needs. In order to adapt to this trend, companies need to adjust and optimize supply chains, marketing channels, etc. This undoubtedly puts higher demands on the decision-makers of companies.

In the field of e-commerce, the efficiency and quality of logistics and delivery are crucial. Fast and accurate delivery can improve consumer satisfaction, while failure to do so may affect the brand image. As a company that mainly produces dairy products, the freshness and timely delivery of FrieslandCampina products are crucial to the consumer experience.

Competition on e-commerce platforms is fierce, and brand promotion and market share competition have become key. Enterprises need to continuously innovate marketing strategies to attract consumers' attention and choices. This requires senior managers to have keen market insight and decisive decision-making capabilities.

Chen Ge's departure may be part of the company's strategic adjustment and organizational change in the face of challenges and opportunities in the e-commerce era. This change may mean that FrieslandCampina will re-plan its development path in the Chinese market to better adapt to the competitive landscape in the e-commerce environment.

From a broader perspective, not only FrieslandCampina, but many companies are experiencing changes and adjustments under the impact of e-commerce. This is not only a test for the companies themselves, but also a reshuffle and reshaping of the entire industry.

The development of e-commerce has promoted innovation in business operations, management concepts, etc. Those that can quickly adapt and seize opportunities will stand out in the market, while those that are slow to respond or make wrong decisions may face difficulties.

In short, although the resignation of Chen Ge, president of FrieslandCampina China, on August 15 was a single event, it reflects the complex challenges and uncertainties faced by enterprises in the e-commerce era. Enterprises need to constantly adjust their strategies and enhance their competitiveness in order to remain invincible in the fierce market competition.