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Just like the series of events that Country Garden has experienced recently, although it seems to have no direct connection with the overseas express delivery business, if we think from a deeper perspective, we can find some commonalities.

First, the importance of brand image.Overseas express delivery services rely on good reputation and brand image to attract customers. Once the brand is damaged, customer trust will decline, and the business will inevitably be affected. The online rumors faced by Country Garden have seriously damaged its brand image, which is similar to the situation in the express delivery industry where brands are damaged due to poor service. If express delivery companies fail to maintain their brands in a timely manner, they may lose market share.

Second, strategies for dealing with crises.When overseas express delivery services encounter problems such as package loss or damage, they need to respond to the crisis quickly and effectively to reduce losses and negative impacts. When faced with online rumors, Country Garden promptly reported the case to the public security authorities and issued a statement, demonstrating a positive attitude towards crisis management. Express delivery companies should also establish a sound crisis response mechanism to prevent the situation from escalating.

Furthermore, industry norms and supervision.The overseas express delivery industry needs strict regulations and supervision to ensure service quality and fair competition. The Country Garden incident also reflects that in the online environment, malicious rumor-mongering and other behaviors need to be more strictly regulated and cracked down. Only by establishing sound rules and legal safeguards can the legitimate rights and interests of enterprises and consumers be protected.

Finally, the challenge of innovation and transformation.Overseas express delivery services need to continuously innovate service models and improve efficiency to adapt to changes in market demand. As a real estate company, Country Garden is also constantly exploring the path of transformation. In a highly competitive market, if a company fails to innovate in a timely manner, it may be eliminated.

In short, although overseas door-to-door express delivery and Country Garden are in different industries, they have similar experiences and lessons in brand maintenance, crisis management, standardized supervision and innovative development, which are worthy of our in-depth thinking and reference.