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Taking logistics services as an example, the overseas express delivery to door business has developed rapidly in recent years. Its success is inseparable from accurate market positioning and efficient service system. Just like Starbucks China focuses on the high-end market and provides consumers with high-quality coffee experience, overseas express delivery to door service is also committed to meeting customers' needs for convenient, fast and reliable logistics.

In terms of service quality, Starbucks China focuses on the quality of coffee beans, the environment in the store and the service attitude of employees, striving to bring consumers a perfect consumption experience. Overseas express delivery also pays attention to the service quality of every link. From the receipt, transportation to delivery of the package, there are strict processes and standards to ensure that the package reaches the customer safely and on time.

Brand building is crucial to the development of an enterprise. Starbucks China has attracted many loyal consumers through its unique brand image and culture. Overseas express delivery services also need to build their own brands and enhance brand awareness and reputation through high-quality services and good word of mouth.

In addition, innovation is also the key to corporate development. Starbucks China continues to launch new coffee products and service models to adapt to market changes and consumer needs. Overseas express delivery services also need to continue to innovate, such as using advanced logistics technology, optimizing delivery routes, etc., to improve service efficiency and quality.

In short, Starbucks China's outstanding performance in the third quarter and the successful development of its overseas express delivery service are all due to its precise market positioning, high-quality services, strong brand building and continuous innovation. These successful experiences are worth learning from for other companies and industries.