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First, from a market perspective, the efficiency and convenience of international express delivery services make it possible to purchase raw materials for catering globally. Nowadays, more and more specialty restaurants pursue the originality and uniqueness of ingredients. Through international express delivery, they can obtain high-quality and rare ingredients from all over the world. For example, a restaurant specializing in French cuisine may have its foie gras freshly shipped directly from France; a Japanese sushi restaurant may have its top-quality tuna delivered quickly from Japan. This not only enriches the restaurant's menu options, but also improves the quality and taste of the dishes, bringing consumers a new food experience.

Secondly, international express delivery also plays an important role in the promotion and dissemination of catering brands. Many well-known catering chain brands use international express delivery to send specialty foods and promotional materials to all parts of the world to expand their brand influence. For example, a Chinese fast food brand can package its representative specialty snacks, such as spicy hot pot and steamed buns, into exquisite gifts and send them to potential overseas franchisees and partners through international express delivery, so that they can intuitively feel the brand charm and product features, thereby attracting more people to join.

Furthermore, international express delivery is also of great significance for the training and support of restaurant franchisees. When a new franchisee joins, the headquarters usually needs to provide a series of training materials, operation manuals, marketing plans, etc. Through international express delivery, these important documents and materials can be delivered to franchisees quickly and accurately, ensuring that they can obtain the necessary support and guidance in a timely manner and carry out their business smoothly. In addition, some advanced kitchen equipment, tableware and other materials can also be quickly deployed through international express delivery to ensure that the hardware facilities of franchise stores meet unified standards and quality.

However, the combination of international express and catering industry is not smooth sailing. One of the important challenges is the cost. International express costs are relatively high, especially for some large-scale cargo transportation, the cost may become a heavy burden for catering companies. In addition, the transportation time and cargo preservation requirements of international express also put higher demands on the catering industry. For example, fresh seafood, fruits and other ingredients require strict refrigeration and preservation measures during transportation. Once there is a delay or improper handling, the ingredients may deteriorate and affect the normal operation of the restaurant.

On the other hand, the service quality and stability of international express delivery will also have an impact on the franchise of the catering industry. If the package is lost, damaged or delayed during the express delivery process, it will not only affect the normal operation of the franchise store, but also may damage the brand image. Therefore, when choosing an international express delivery partner, catering companies need to comprehensively consider factors such as service quality, price, and transportation network coverage to ensure the smooth progress of cooperation.

In general, the development of the international express delivery industry has brought new opportunities and challenges to China's catering industry. Catering companies need to make full use of the advantages of international express delivery, while dealing with the problems it brings, constantly innovating and optimizing their business models to adapt to market changes and demands and achieve sustainable development.