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Home > Industry News > "Air Express and China Resources Beer: Support and Communication of Innovative Brewing"
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Firstly, air express provides a fast channel for China Resources Beer to purchase raw materials. High-quality raw materials such as malt and hops are essential for brewing high-quality beer. Through air express, China Resources Beer can quickly obtain fresh and high-quality raw materials from all over the world, ensuring the stability and uniqueness of the beer taste.
Secondly, in the sales process, air express helped China Resources Beer quickly occupy the domestic and international markets. In the fiercely competitive beer market, time is business opportunity. With the efficient transportation of air express, China Resources Beer can deliver fresh beer to consumers in a timely manner, meeting the market's demand for freshness and timeliness.
Furthermore, air express provides strong support for China Resources Beer's brand promotion activities. In various beer festivals, trade fairs and other activities, air express can ensure that promotional materials and exhibits arrive at the event site in a timely manner, thereby increasing the brand's exposure and influence.
In addition, air express also plays a key role in responding to emergencies. For example, in the event of a sudden increase in market demand or supply chain disruption, air express can quickly deploy resources to ensure that the production and sales of China Resources Beer are not greatly affected.
However, air express service is not perfect. Its high transportation cost poses a certain challenge to the company's cost control. While using air express, China Resources Beer also needs to carefully plan and optimize logistics strategies to balance costs and benefits.
On the other hand, the transportation volume of air express is relatively limited. For large-scale beer production and sales, air express alone cannot meet all needs. Therefore, China Resources Beer also needs to combine other transportation methods to build a comprehensive and efficient logistics network.
In general, air express has played an important supporting role in the 30-year development of China Resources Beer. It has provided strong support for China Resources Beer's quality improvement, market expansion and brand building, helping Chinese brewing shine on the world stage. In the future, with the continuous development and innovation of the air express industry and the continuous progress of China Resources Beer itself, the cooperation between the two will be closer and more efficient, and together make greater contributions to the prosperity of China's brewing industry.