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Potential connection between Muyuan’s predicament and overseas express delivery to door phenomenon


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Let's first look at the situation of Muyuan. During its expansion, it failed to fully foresee the huge impact of depreciation and interest expenses on profits. This not only reflects the company's mistakes in planning and decision-making, but also reveals the huge risks that companies take in pursuit of scale under fierce industry competition. This risk is not only reflected in financial figures, but also in the company's strategic layout and long-term development sustainability.

There are also complex factors behind the rise of overseas express delivery. On the one hand, the rapid development of global e-commerce has led to a growing demand for convenient shopping among consumers. On the other hand, the continuous advancement of logistics technology has enabled express delivery to reach consumers more accurately and quickly. However, this process is not all smooth sailing. In cross-border express delivery, there are many challenges such as customs supervision, logistics costs, and delivery timeliness.

Although the agriculture and animal husbandry industry in which Muyuan operates and the logistics industry to which overseas express delivery belongs seem to have nothing to do with each other, they are both affected by the macroeconomic environment, market competition, and policies and regulations. In the case of macroeconomic instability, the survival and development of enterprises are facing tremendous pressure. Both Muyuan and overseas express delivery companies need to find certainty in uncertainty and optimize their own operating models and strategic planning.

From the perspective of market competition, Muyuan faces challenges from many competitors in the agricultural and animal husbandry market. In order to stand out from the competition, the company has to expand on a large scale, but over-expansion has brought a series of problems. The same is true for overseas express delivery to the door. Many express delivery companies have poured into this field. In order to compete for market share, they continue to lower prices and improve service quality, but at the same time they also face the risk of shrinking profit margins.

Policies and regulations also have an important impact on the development of the two industries. For example, in agriculture and animal husbandry, the strict implementation of environmental protection policies has had a significant impact on Muyuan's breeding model and costs. In the field of overseas express delivery, countries have continuously adjusted their regulatory policies on cross-border express delivery, increasing the operating costs and compliance risks of enterprises.

In short, although the predicament of Muyuan and the phenomenon of overseas express delivery to the door are very different on the surface, they both reflect the common problems faced by enterprises in the process of development at a deeper level. Only by fully recognizing these problems and taking effective countermeasures can enterprises remain invincible in the fierce market competition.