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In today's fiercely competitive e-commerce environment, Douyin e-commerce has been trying to get rid of the low-price dilemma. The low-price strategy may attract a large number of consumers in the short term, but in the long run, it is not conducive to the shaping and sustainable development of the brand image.

As an established giant in the e-commerce industry, Taobao's mature operating model and broad user base have brought huge competitive pressure to Douyin e-commerce. Taobao's diversified products, high-quality services and popular brand image have made Douyin e-commerce face many challenges in the competition for market share.

Big promotions are common in the e-commerce field, and major platforms have launched various preferential policies to attract consumers. However, over-reliance on big promotions may cause consumers to form the habit of buying only during promotions, which will have an adverse impact on the daily sales of Douyin e-commerce.

Music software and electronic music may not seem to be directly related to e-commerce, but in today's digital age, users' interests and consumption habits influence each other. As a platform that focuses on short videos and music content, music elements play an important role in attracting users. High-quality music software and rich electronic music resources can increase user stickiness and bring potential traffic and consumption opportunities to e-commerce businesses.

As the parent company of Douyin e-commerce, ByteDance has abundant technical and resource advantages. However, how to effectively integrate and apply these advantages to the development of Douyin e-commerce is an issue that needs to be explored and resolved in depth.

To get out of the low-price dilemma, Douyin e-commerce needs to reform and innovate in many aspects. First, it is necessary to focus on product quality and brand building to enhance consumers' recognition and trust in the products. By cooperating with high-quality suppliers, it can ensure the quality and uniqueness of the products and establish a good brand image.

Secondly, it is crucial to optimize the user experience, simplify the shopping process, provide personalized recommendation services, and strengthen after-sales services to make consumers feel convenient and comfortable during the shopping process.

Furthermore, we should strengthen marketing innovation, not just rely on low-price promotions, but attract consumers' attention through creative marketing activities. We should combine elements such as music and short videos to create unique marketing scenes and enhance brand awareness and influence.

In addition, Douyin e-commerce should actively expand diversified business models. For example, it can cooperate with offline merchants to develop O2O models to achieve the integration of online and offline development; or explore new models of social e-commerce to promote sales through sharing and recommendations between users.

In short, in order for Douyin e-commerce to get out of the low-price dilemma, it needs to comprehensively consider many factors, continue to explore and innovate, combine its own advantages and market demand, and formulate practical development strategies, so as to stand out in the fierce e-commerce competition and achieve sustainable development.