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The development of e-commerce has changed people's consumption patterns and living habits. From the convenience of online shopping to the efficiency of logistics and distribution, the e-commerce industry continues to innovate. Sports events attract a large number of viewers, and whether they watch the games live or follow them through various media, they have generated huge economic value.

Take the women's hockey final of the Paris Olympics as an example. The outstanding performance of the Chinese team attracted widespread attention. This event not only stimulated the national sports enthusiasm, but also boosted the sales of related products. For example, sportswear and souvenirs printed with the Chinese team logo are very popular on e-commerce platforms.

Through big data analysis, e-commerce platforms can accurately predict consumer demand and stock up on related products in advance. During the event, they can quickly satisfy consumers' purchasing desires. At the same time, with the help of the communication power of social media, e-commerce platforms can carry out precise marketing promotions.

In addition, the holding of sports events has also put forward higher requirements for e-commerce logistics. A large number of orders need to be delivered accurately in a short time, which tests the operational capabilities and service quality of e-commerce express delivery companies.

Some e-commerce companies will also cooperate with sports events and become official sponsors or partners. In this way, they can enhance brand awareness and image and further expand market share.

In short, e-commerce and sports events seem to be two different fields, but in fact they promote each other and develop together. E-commerce provides new channels and methods for the dissemination and commercialization of sports events, and sports events bring more business opportunities and development space to e-commerce.