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The involution of the automobile market is very obvious. For example, the B-class plug-in hybrid electric vehicle has top-level configuration but is priced at 100,000 yuan, which has triggered a fierce price war, forcing traditional luxury car brands to lower their posture. This involution is good for consumers, who can get better products and services at a lower price. But for automobile companies, it is a huge challenge, with profit margins being greatly compressed and competitive pressure increasing dramatically.

The e-commerce express delivery industry is also facing a similar situation. With the rapid development of e-commerce, the express delivery business volume has exploded. In order to compete for market share, many express delivery companies have lowered prices and improved service quality. This has caused the profits of the express delivery industry to continue to decline, while the service level has continued to improve.

For example, some express delivery companies have introduced various preferential policies and value-added services to attract customers, such as limited-time delivery, door-to-door pickup, free packaging, etc. These services may have required additional fees in the past, but now they have become standard. This undoubtedly increases the operating costs of companies, but in order to stand out from the competition, companies have to do so.

The internal competition in the e-commerce express delivery industry has also brought some negative effects. On the one hand, some small express delivery companies, due to financial and scale constraints, could not withstand such fierce competition and closed down or were merged. On the other hand, excessive price competition led to a decline in the overall profits of the industry, affecting the sustainable development of enterprises.

However, involution is not entirely a bad thing. From a positive perspective, it has promoted innovation and upgrading in the industry. In the field of e-commerce express delivery, in order to reduce costs and improve efficiency, companies have increased their investment in technology, introduced automated equipment, and optimized logistics routes.

At the same time, involution has also prompted companies to pay more attention to customer experience. By improving service quality and meeting the growing needs of consumers, they can win market share. For example, some express delivery companies have improved customer satisfaction by establishing a complete customer service system and handling customer complaints in a timely manner.

For the future development of the e-commerce express delivery industry, we can draw some inspiration from the involution of the automobile market. First, companies should focus on differentiated competition. They cannot rely solely on price wars, but should attract consumers by providing unique services and building a brand image.

Secondly, we need to strengthen win-win cooperation. Express delivery companies can achieve resource sharing, complementary advantages and jointly cope with market competition through cooperation.

Finally, we need to continue to innovate and explore new business models and technological applications to improve the overall development level of the industry.

In short, the internal circulation of the e-commerce express delivery industry has both challenges and opportunities. Only by responding correctly can we remain invincible in the fierce market competition.