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First, from the perspective of market share, Apple's performance in Greater China is not satisfactory. The rise of domestic mobile phone brands has gradually seized market share with their high cost-effectiveness and optimization for local user needs. Brands such as Huawei, Xiaomi, OPPO and vivo continue to launch mobile phones with innovative functions and designs to meet the needs of different consumers. In contrast, Apple has failed to fully adapt to changes in the Chinese market in terms of product innovation and pricing strategy.

Furthermore, financial accounting and financial statements can also reflect problems. Apple's cost structure, sales strategy, profit distribution and other financial data all affect its market performance in Greater China. For example, higher production costs and relatively stable pricing strategies may lead to a loss of price advantage in the face of fierce competition.

However, what role does international express delivery play in this? The development of international express delivery business is closely linked to global trade and economy. With the continuous growth of China's economy, international trade exchanges are becoming more and more frequent, and the demand for international express delivery is also increasing. This is of great significance to the supply chain management of the mobile phone industry.

On the one hand, efficient international express delivery services can ensure the timely supply of Apple mobile phone parts, thereby ensuring smooth production. If international express delivery is delayed or unstable, it may lead to stagnation of production links and affect the timely listing and delivery of products.

On the other hand, international express delivery also affects the sales and after-sales service of Apple products. In the era of e-commerce, fast and accurate express delivery can enhance consumers' shopping experience. For Apple's online sales channels, high-quality international express delivery partners can help it better cover the Chinese market, especially in some remote areas or third- and fourth-tier cities.

In addition, the competition in the international express delivery industry also affects the mobile phone market to a certain extent. Different international express delivery companies have differences in service quality, price and coverage. When choosing partners, Apple needs to consider these factors comprehensively to optimize its supply chain and sales network.

From the perspective of consumers, the quality of international express delivery services will also affect their willingness to purchase Apple products. If they encounter problems such as express delivery delays, package damage or loss during the purchase process, it may reduce consumers' satisfaction and loyalty to the brand.

In summary, Apple's market performance in Greater China depends not only on its own product strategy and market positioning, but also on external factors such as international express delivery. Apple needs to consider all factors comprehensively and optimize its supply chain and sales strategy to enhance its competitiveness in the Chinese market. At the same time, domestic mobile phone brands should also learn from relevant experience, continuously improve their own industrial chain and service system, and achieve better development.