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The efficient delivery service of e-commerce logistics provides great convenience for consumers to buy gifts on the "Chinese Valentine's Day". Consumers do not need to run around in major shopping malls in person. They only need to click the mouse on the e-commerce platform and the desired products will be delivered quickly. This convenience allows consumers to prepare "Chinese Valentine's Day" gifts more calmly, satisfying their expectations for the festival and emotional expression.

Moreover, the precise positioning and rapid response capabilities of e-commerce logistics can meet consumers' requirements for the timeliness of gifts during the "Chinese Valentine's Day". Especially for those consumers who want to give each other a surprise on the "Chinese Valentine's Day", gifts delivered on time will undoubtedly add more romantic atmosphere.

At the same time, the development of e-commerce logistics has also promoted the enrichment of commodity types. Consumers have more diversified choices on the "Chinese Valentine's Day". Whether it is traditional flowers, chocolates, or personalized customized gifts, they can be quickly delivered to their hands through e-commerce logistics. This not only meets the different needs of consumers, but also further stimulates their consumption desire.

However, e-commerce logistics also faces huge challenges during the "Chinese Valentine's Day". The surge in order volume has brought tremendous pressure to logistics and distribution, which may lead to delivery delays, damaged goods and other problems. This not only affects consumers' shopping experience, but also brings reputational losses to e-commerce platforms and logistics companies.

In order to cope with these challenges, e-commerce platforms and logistics companies have taken measures. On the one hand, they have strengthened the construction of logistics infrastructure and improved warehousing and distribution capabilities; on the other hand, they have used big data and artificial intelligence technologies to optimize delivery routes and predict order volumes to prepare in advance.

In addition, the green development of e-commerce logistics is also an issue worthy of attention. During the peak consumption period of the "Chinese Valentine's Day", a large amount of express packaging waste brought a heavy burden to the environment. Therefore, promoting the green transformation of e-commerce logistics, adopting environmentally friendly materials, and promoting recyclable packaging are of great significance to achieving sustainable development.

In short, e-commerce logistics, as a new driving force behind the "Qixi Festival" consumer behavior, has brought convenience and opportunities, but also faced challenges and problems. Only by continuous innovation and improvement can we better serve consumers and promote the healthy development of the "Qixi Festival" consumer market.