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First, from the perspective of consumer behavior, during the "Chinese Valentine's Day", consumers' choices of gifts are more diverse and personalized. No longer limited to traditional gifts such as flowers and chocolates, unique and creative products are more popular. For example, customized jewelry, handicrafts, and even special products from abroad. And the acquisition of these personalized products often requires the support of international express delivery.

International express delivery allows consumers to easily transcend geographical restrictions and purchase specialty products from all over the world. Whether it is fashionable accessories from Europe or exquisite stationery from Japan, they can be quickly delivered to consumers through international express delivery. This not only meets consumers' demand for unique gifts, but also enriches the diversity of the "Qixi" gift market.

At the same time, during the "Chinese Valentine's Day", e-commerce platforms also have a lot of promotional activities. In order to give their loved ones a surprise during the festival, consumers have started the "shopping" mode. The large number of orders has put forward higher requirements for the logistics industry, including international express delivery. Fast, accurate and safe delivery has become the focus of consumers.

In order to cope with the logistics peak during the Chinese Valentine's Day, international express delivery companies have taken a series of measures, including increasing flights, optimizing transportation routes, and improving storage and sorting efficiency. Through these efforts, they ensure that consumers can receive their carefully selected gifts in time during the Chinese Valentine's Day without any regrets.

On the other hand, from the perspective of merchants, the "Chinese Valentine's Day" is an important marketing opportunity. Many merchants promote their products to the Chinese market through cross-border e-commerce platforms. As a bridge connecting merchants and consumers, the service quality and efficiency of international express delivery directly affect the sales performance and brand image of merchants.

High-quality international express services can help merchants reduce logistics costs, improve delivery speed, enhance consumers' shopping experience, and thus promote sales of goods. On the contrary, if there are problems with international express services, such as package delays, loss, damage, etc., it will not only cause inconvenience to consumers, but also affect the credibility and reputation of merchants, and even lead to sales losses.

In addition, data from iiMedia Research also shows that during the Chinese Valentine's Day, consumers pay more attention to the quality and brand of gifts. This means that merchants need to provide high-quality, brand-backed goods to meet consumer demand. In this process, international express delivery can also provide merchants with value-added services such as quality inspection and packaging customization, further enhancing the value and competitiveness of goods.

From a social perspective, the combination of international express delivery and "Qixi Festival" consumption also reflects the trend of cultural exchange and integration. As a traditional Chinese festival, the influence of "Qixi Festival" is constantly expanding. Through international express delivery, China's "Qixi Festival" culture has been spread to all parts of the world. At the same time, foreign cultural elements have also entered the Chinese market with the help of the "Qixi Festival" consumption boom. This kind of cultural exchange and integration not only enriches people's lives, but also promotes the common development of global culture.

However, the integration of international express delivery and "Qixi Festival" consumption is not smooth sailing. In actual operation, there are still some problems and challenges. For example, restrictions in customs supervision and tariff policies may cause delays in customs clearance of goods, increase consumers' waiting time and costs. In addition, the uneven logistics standards and service levels in different countries and regions also bring certain difficulties to the operation of international express delivery.

In order to meet these challenges, international express delivery companies need to strengthen cooperation with relevant departments, understand and comply with the laws, regulations and policy requirements of various countries. At the same time, they need to continuously improve their service capabilities and technical levels, optimize logistics processes, and improve delivery efficiency and accuracy.

For consumers, while enjoying the convenience brought by international express delivery, they also need to pay attention to choosing regular merchants and reliable international express delivery service providers. When purchasing goods, they should understand the source, quality, price and related logistics information of the goods in advance to avoid unnecessary losses due to information asymmetry.

In short, the combination of international express delivery and "Chinese Valentine's Day" consumption presents us with a market full of vitality and opportunities. Through in-depth analysis of iMedia Research's data, we can better understand this phenomenon and gain inspiration from it, promote the development of related industries, and create a better shopping experience for consumers.