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The development strategies of e-commerce platforms vary. Some platforms attract users through large-scale promotions, but they are difficult to sustain in the price war. This has forced them to re-examine their business models and find new growth points. For example, some platforms have begun to focus on improving product quality and services to increase user loyalty.

Other platforms have quickly gained market share by relying on innovative marketing methods and precise market positioning. They use social media and big data analysis to accurately push products and meet users' personalized needs.

Competition among e-commerce platforms is also reflected in the logistics and delivery links. Fast and accurate express delivery services have become an important factor in attracting users. In order to improve express delivery efficiency, major platforms have increased their investment in logistics infrastructure.

At the same time, the application of intelligent technology in e-commerce logistics is becoming more and more widespread. Technologies such as automated sorting systems and intelligent delivery route planning not only increase delivery speed but also reduce costs.

However, e-commerce express delivery also faces some challenges in its development. For example, couriers have high work pressure and uneven service quality. In addition, environmental protection issues have gradually received attention, and the waste of express packaging and environmental pollution have become problems that need to be solved urgently.

In order to meet these challenges, e-commerce platforms and express delivery companies need to strengthen cooperation and jointly explore sustainable development solutions. This requires not only optimizing the delivery process, but also strengthening the training and management of couriers.

In the future, competition in the e-commerce field will become more intense. Only by constantly innovating and improving user experience can platforms and enterprises gain a foothold in the market. As an important part of e-commerce services, e-commerce express delivery will also play a key role in this competition.