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Japan's peak tourist season attracts a large number of tourists, but the 7.1-magnitude earthquake off the coast of Kyushu Island on the 8th cast a shadow on this prosperous scene. The earthquake not only threatens the lives and property of local residents, but also has a great impact on tourists' itineraries. Many tourists who originally planned to visit Japan had to reconsider their itineraries, and the tourism industry was hit.

In this case, the importance of cross-border services becomes more prominent. Take logistics services as an example. Some tourists may have pre-ordered goods that need to be delivered via cross-border express delivery. Earthquakes may block logistics transportation routes, affecting the timely delivery of packages.

In addition, changes in the tourism industry will also indirectly affect cross-border e-commerce. Due to the decrease in the number of tourists, the demand for local specialty products may decrease, which in turn affects the sales performance of cross-border e-commerce.

Furthermore, cross-border services can also play a role in emergency rescue. The international community can provide material assistance and professional rescue teams, which require efficient cross-border logistics support.

In short, although Japan’s current situation may seem to be a local problem, from the perspective of cross-border services, it reflects the closeness of global economic and social ties.