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Nowadays, e-commerce has been deeply integrated into our lives. It has changed the way we consume and made shopping more convenient and efficient. It covers almost everything from daily necessities to luxury goods.

The first contribution of e-commerce to the Changchun Film Festival is its publicity and promotion. Through big data analysis on e-commerce platforms, potential audiences can be accurately located, allowing for more targeted publicity and promotion.

At the same time, e-commerce has also provided a new channel for film festival ticket sales. Online ticket purchase is convenient and fast, breaking the limitations of time and space, allowing more people to participate in film festivals.

E-commerce has also played an important role in the development of peripheral products for the film festival. By leveraging the supply chain advantages of e-commerce platforms, a wide variety of peripheral products can be quickly launched to meet the needs of movie fans.

In addition, e-commerce has also promoted the integration and development of film festivals with other industries. For example, by cooperating with film and television production companies to launch related film and television props, costumes and other products, the commercial value of film festivals has been expanded.

However, while e-commerce is helping the Changchun Film Festival, it also faces some challenges. For example, network security issues may lead to the leakage of audience personal information; false propaganda on e-commerce platforms may also affect the audience's impression of the film festival.

In order to better play the role of e-commerce, it is necessary to strengthen supervision and regulate the market order. At the same time, film festival organizers should also work closely with e-commerce platforms to jointly explore innovative cooperation models.

In short, the quiet penetration of e-commerce elements has brought new opportunities and challenges to the Changchun Film Festival. Only by making rational use of this power can the film festival shine more brilliantly.