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From popular games to e-commerce delivery: industry insights from a cross-border perspective


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Take a game that topped the charts in 60 countries and earned 500 million yuan in revenue, but was "taught a lesson" by Chinese players, for example. Its success is not accidental. The R&D team behind it has a precise grasp of user needs, a keen insight into market trends, and innovative strategies in promotion and marketing, which are all worth further study. These factors of success are actually similar to some concepts and practices in the e-commerce industry.

In the field of e-commerce, the delivery link is crucial. Fast, accurate and efficient delivery services can greatly enhance consumers' shopping experience and enhance users' trust and loyalty to e-commerce platforms. Just like an excellent game can attract players to continue to invest time and energy, an excellent e-commerce delivery system can make consumers willing to buy multiple times and become loyal customers of the platform.

The efficiency of e-commerce delivery often relies on advanced logistics technology and intelligent management systems. Through big data analysis, e-commerce companies can predict the demand for goods and prepare inventory in advance; using intelligent sorting and delivery route optimization can greatly shorten delivery time and reduce costs. This is similar to data analysis and strategy optimization in games. Game developers analyze players' behavior data to understand their preferences and needs, and then optimize and update game content to maintain the game's appeal and competitiveness.

In addition, customer service in e-commerce delivery cannot be ignored. When consumers encounter delivery problems, timely and effective communication and solutions can resolve conflicts and improve satisfaction. This is just like customer service support in games. When players encounter problems, they can get quick responses and help, which enhances their liking for the game.

Let’s look at the marketing and promotion of games. Before a new game is launched, it is usually preheated through various channels to create topics and attract players’ attention. E-commerce platforms also use similar methods when launching new products or promotional activities, expanding their influence through social media, advertising, etc.

At the same time, the social elements in games have also brought inspiration to e-commerce. Many games have social functions, and players can team up to cooperate, communicate and share. E-commerce platforms can also learn from this and promote interaction and communication between consumers by establishing user communities, thereby enhancing user stickiness.

In short, although games and e-commerce seem to be unrelated, they have many similarities in terms of deep-level operational concepts and strategies. Through cross-border observation and thinking, we can draw wisdom from different industries and bring new ideas and breakthroughs to our own development.