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However, what this reflects is not only the brand’s own strategic adjustments, but also has a close connection with the development of global trade services.

Take the logistics link in global trade services as an example. Its efficient operation is crucial to the market expansion of brands. Just like overseas express delivery to door services, it provides consumers with a convenient shopping experience. Imagine that when consumers place an order for a favorite Helly Hansen product online, if it can be delivered to their doorstep quickly and accurately, it will undoubtedly increase consumers' favorability and trust in the brand.

For brands like Helly Hansen, high-quality logistics services can help them respond to market demands more quickly, reduce inventory costs and improve capital turnover efficiency.

At the same time, the development of global trade services has also prompted brands to innovate in product design and marketing strategies. In order to adapt to the market characteristics and consumer needs of different regions, Helly Hansen may need to use efficient logistics services to obtain market feedback in a timely manner and adjust product styles, colors, functions, etc.

In addition, the quality and efficiency of overseas express delivery services also affect the brand's reputation in the international market to a certain extent. If the package is lost, damaged or delayed during the logistics process, it may leave a bad impression on consumers, thus affecting the brand's image and sales performance.

In short, the continuous improvement of global trade services has provided more development opportunities and challenges for brands like Helly Hansen. Brands need to make full use of the advantages of these services and continuously improve their competitiveness to adapt to the increasingly fierce market competition environment.

Looking at Helly Hansen's new Odin series, its success depends not only on the quality and design of the product itself, but also on the coordination of global trade services. Only by achieving perfection in logistics, marketing, after-sales and other links can we truly create a popular product that is loved by consumers.

In the future, with the continuous advancement of technology and the further deepening of global trade, I believe that global trade services will become more intelligent, efficient and personalized. Brands such as Helly Hansen also need to keep up with the times and continuously optimize their operating models to achieve sustainable development.

Looking back, we can see that the development of global trade services is a history of continuous innovation and breakthroughs. From traditional sea and air transport to today's cross-border e-commerce logistics, technological advances have greatly changed the way and efficiency of trade.

For Helly Hansen, in order to remain invincible in the fierce market competition, it must keenly capture the development trend of global trade services, actively cooperate with them, and achieve mutual benefit and win-win results.

In addition, the development of global trade services has also promoted the continuous improvement of industry standards. In the field of logistics, stricter quality control, environmental protection requirements and safety standards have gradually become the mainstream. Helly Hansen also needs to consider these factors when selecting partners to ensure that its products can be delivered to consumers smoothly under the premise of meeting the standards.

In short, the development of global trade services has opened up a broader market space for brands such as Helly Hansen, but it has also brought higher requirements and challenges. Only by constantly adapting to changes and actively innovating can we ride the waves of globalization and move forward courageously.