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By interconnecting accounts, users can purchase Amazon products without leaving TikTok. This means that consumers can easily make shopping decisions while browsing short videos, greatly improving the convenience and fun of shopping.

For Amazon, this cooperation has expanded its sales channels and user groups. TikTok's huge user traffic provides Amazon with a broader market space, which can attract more attention and purchases from young consumers.

For TikTok, the cooperation with Amazon has enriched its business monetization model. In addition to advertising revenue, TikTok can obtain more commercial benefits through product recommendations and purchase links, further enhancing its competitiveness in the market.

However, this cooperation has not been smooth sailing and faces many challenges. For example, how to ensure the accuracy and effectiveness of product recommendations to avoid unnecessary interference to users; how to ensure transaction security and user privacy to eliminate consumer concerns; how to coordinate the distribution of interests and cooperation models between the two parties to achieve long-term and stable cooperation, etc.

From a more macro perspective, this cooperation also reflects the development trend of the cross-border e-commerce industry. With the continuous advancement of technology and changes in consumer demand, cross-border e-commerce is moving towards a more diversified, convenient and personalized direction.

In the future, we can expect to see more similar innovative cooperation models emerge, bringing better shopping experience to consumers while also promoting the sustainable development of the cross-border e-commerce industry.

In short, the cooperation between Amazon and TikTok is a bold attempt and innovation. It has injected new vitality and opportunities into the field of cross-border e-commerce. At the same time, it also requires joint efforts from both sides to overcome challenges and realize the maximum value of cooperation.