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Cross-border logistics services are a key link in supporting enterprises to "go global". Efficient and convenient logistics can ensure that goods are delivered to the destination in a timely and accurate manner, improve customer satisfaction, and enhance the competitiveness of enterprises in the international market. In the process of "going global", Japanese companies have unique strategies and practices in the selection of logistics partners, innovation of logistics models, and control of logistics costs. Take a Japanese electronics company as an example. When entering the European and American markets, it established a close cooperative relationship with a well-known international express company. Through customized logistics solutions, the products covered a wide range of sales areas in a short period of time, and the market share was rapidly increased. At the same time, the quality of cross-border logistics services also directly affects the brand image of Japanese companies. In the process of product delivery, the punctuality of logistics, the integrity of goods, and the response speed of after-sales service have become important factors for consumers to evaluate companies. If there are problems in the logistics link, it may cause product damage and delayed delivery, which will in turn damage the company's reputation and customer trust. In terms of technological innovation, Japanese companies have actively introduced advanced logistics tracking technology and intelligent warehouse management systems to improve the transparency and efficiency of logistics operations. Consumers can understand the transportation status of goods in real time, which enhances the shopping experience and sense of security. However, cross-border logistics services are not all smooth sailing. Changes in international trade policies, strengthening of customs supervision, and cultural differences between different countries and regions have brought uncertainty and risks to the logistics operations of Japanese companies. For example, some countries may suddenly adjust their import tariff policies, resulting in a significant increase in logistics costs and affecting the profit margins of companies. In order to cope with these challenges, Japanese companies continue to strengthen communication and cooperation with logistics suppliers, formulate risk plans in advance, and actively seek diversified logistics channels. In addition, they also focus on cultivating internal logistics professionals and improving the logistics management capabilities of the company itself. The development of cross-border logistics services is also affected by the global economic situation. In the period of economic prosperity, consumer demand is strong and the logistics business volume grows rapidly, but at the same time, it may also face problems such as tight transportation resources and rising prices. In the period of economic recession, market demand shrinks, and logistics companies may reduce service quality or prices in order to compete for business. For Japanese companies that rely on cross-border logistics, they need to be more cautious in choosing partners and optimizing logistics solutions. In short, the success of Japanese companies' "going overseas" is inseparable from the strong support of cross-border logistics services. In the future, with the continuous advancement of technology and changes in the market environment, cross-border logistics services will continue to innovate and improve, providing a stronger driving force for the international development of Japanese companies and even global companies.