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As consumers become more aware of environmental protection, they have put forward higher requirements for the packaging and transportation methods of e-commerce express delivery. The use of green packaging materials has become an inevitable trend, which can not only reduce environmental pollution but also enhance the brand image. At the same time, in the transportation link, measures such as optimizing route planning and adopting clean energy vehicles are gradually gaining attention.

However, achieving green e-commerce express delivery is not smooth sailing. Technology and cost are two key constraints. The research and development and application of new technologies require a lot of investment, while the use of green materials and clean energy may increase operating costs, which poses a challenge to the profitability of enterprises.

In addition, the continuous improvement of relevant policies and regulations has also had a profound impact on e-commerce express delivery companies. Strict environmental protection standards have forced companies to increase rectification efforts to meet regulatory requirements. But this has also prompted companies to actively innovate and promote the sustainable development of the industry.

In terms of market competition, those e-commerce express delivery companies that take the lead in achieving green transformation are often able to gain more favor from consumers, thus gaining an advantage in the competition. Consumers are more willing to choose brands that focus on environmental protection and have a sense of social responsibility.

In order to meet these challenges, e-commerce express delivery companies need to strengthen cooperation with upstream and downstream companies, jointly develop green packaging materials with suppliers, and optimize transportation solutions with logistics partners to form synergy effects.

At the same time, e-commerce platforms should also play a positive role by establishing a green evaluation system to evaluate and incentivize express delivery companies and promote the development of the entire industry in a green direction.

In the future, with the continuous advancement of technology and the gradual maturity of the market, e-commerce express delivery is expected to achieve more efficient and environmentally friendly development under the framework of green trade, and contribute greater to the sustainable development of the economy and society.