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Green trade emphasizes the efficient use of resources and environmental protection, which places higher demands on air transport services. Airlines need to continuously optimize route planning, improve fuel efficiency, and reduce carbon emissions. For example, they can adopt new aircraft models and improve flight technology to reduce the impact on the environment.

At the same time, green trade has also brought new development opportunities for air transport services. As consumers' demand for environmentally friendly products increases, some commodities with environmental certification are more competitive in the market. Air transport services can quickly deliver these commodities to all parts of the world to meet consumer demand.

In addition, the promotion of green trade policies has prompted aviation transport companies to strengthen cooperation with other related companies. For example, they can jointly develop environmentally friendly packaging materials with logistics suppliers and cooperate with manufacturers to produce more energy-efficient aircraft parts, thus forming a green industrial chain.

In this process, technological innovation has become a key factor, such as using big data and artificial intelligence to optimize transportation routes, improve cargo loading efficiency, and reduce operating costs.

For air transport services, green trade is not only a challenge, but also an opportunity to achieve sustainable development and enhance competitiveness. By actively adapting to the requirements of green trade and continuously innovating and improving, air transport services are expected to play a more important role in future global trade.

However, achieving the coordinated development of green trade and air transport services is not smooth sailing and still faces many difficulties and challenges.

First, technology development and application require a large amount of capital investment. The development of new aircraft, the purchase of environmental protection equipment, and the training of related technologies all require huge financial support. For some small and medium-sized air transport companies, this may be a heavy burden.

Secondly, the constant changes in green trade standards and regulations have also brought uncertainty to air transport services. Green trade standards vary from country to country, and companies need to spend a lot of energy and costs to meet various requirements, which increases the complexity of operations.

In addition, consumers' awareness and acceptance of green air transport services also need to be improved. Although more and more consumers are concerned about environmental protection, factors such as price and speed still dominate when choosing a mode of transportation.

To meet these challenges, air transport companies need to take a series of measures.

On the one hand, enterprises should strengthen cooperation with the government and financial institutions, strive for policy support and financial assistance to promote the research and development and application of green technologies.

On the other hand, companies should strengthen publicity and education for consumers, increase consumers' awareness and recognition of green air transport services, and guide consumers to make more environmentally friendly choices.

At the same time, the aviation transport industry also needs to strengthen international cooperation, jointly formulate and follow unified green trade standards and regulations, and reduce corporate operational risks and costs.

Looking into the future, with the further popularization of green trade concepts and the continuous advancement of technology, green air transport services will usher in broader development prospects.

In terms of technology, it is expected that more innovative achievements will be applied to the field of air transportation. For example, more efficient electric aircraft and sustainable biofuels will be gradually put into use, further reducing carbon emissions from air transportation.

In terms of the market, consumers' demand for green products will continue to grow, which will drive more companies to choose green air transport services and form a virtuous market cycle.

In short, the coordinated development of green trade and air transport services is an inevitable trend in the future. Air transport companies should actively respond to challenges, seize opportunities, and contribute to the sustainable development of global trade.