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The efficiency and convenience of the international express delivery industry allow consumers to easily obtain goods from all over the world. However, this has also caused some problems. When faced with a wealth of choices, consumers often find it difficult to resist the temptation and buy many things that they do not really need. For example, some novel foreign household items are delivered by international express delivery, but they are left idle because they do not meet actual usage needs or do not match the home decoration style.

In addition, the rapid development of the international express delivery industry has brought another impact. That is, consumers' expectations for goods are constantly increasing. They expect to receive goods faster, and once they find that they do not meet their expectations after receiving them, they are likely to leave them idle. Take a sofa as an example. You may see a sofa with a unique shape from abroad on the Internet, buy it through international express delivery, but find that it is uncomfortable to sit on, and it ends up being left idle in the living room.

At the same time, the decoration style and living habits of Chinese families also affect the idle rate of goods to a certain extent. Some popular foreign designs are introduced into China through international express delivery, but they may be ignored because they do not match the actual space and usage habits of Chinese families. For example, some imported sanitary ware in the bathroom may be idle because of the inappropriate size or function that does not conform to the usage habits of Chinese people.

For the international express delivery industry, how to deal with the idle problem caused by impulse consumption and mismatch is a direction worth thinking about. On the one hand, express delivery companies can strengthen cooperation with merchants, provide more real information about products and usage suggestions, and help consumers make more rational purchase decisions. On the other hand, they can also optimize logistics services, improve the convenience of returns and exchanges, and reduce the situation where consumers buy unsuitable products due to concerns about the trouble of returns and exchanges.

In general, the idleness of Chinese families is inextricably linked to the development of the international express delivery industry. Only by working together can we meet consumer demand while reducing resource waste and achieving more sustainable development.