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Take light luxury brands, for example. Their performance in the Chinese market is worrying. Brands such as Coach are facing difficulties such as declining sales. Behind this are the ever-changing consumer demands and increasingly fierce market competition.

With the development of the Internet, the e-commerce industry has risen rapidly. Online shopping has become mainstream, which has also led to the booming development of the express delivery industry. The quality and efficiency of express delivery services directly affect consumers' shopping experience. An efficient and accurate express delivery service can improve consumers' satisfaction and loyalty to e-commerce platforms, thereby promoting the further development of the e-commerce industry.

However, the e-commerce express delivery industry is not all smooth sailing. Problems such as delays and losses in the logistics and delivery process occur from time to time, causing troubles for both consumers and merchants. This not only affects consumers' shopping enthusiasm, but also puts a certain amount of pressure on the reputation and operating costs of merchants.

In order to cope with these challenges, e-commerce platforms and express delivery companies are constantly working hard to improve. On the one hand, they strengthen the construction of logistics infrastructure to improve the speed and accuracy of delivery; on the other hand, they optimize service processes and improve customer service quality. At the same time, they use scientific and technological means, such as big data and artificial intelligence, to achieve intelligent management of logistics.

In this process, brand merchants also need to work closely with e-commerce express delivery companies. By establishing a good cooperative relationship, they can jointly optimize the logistics process, improve operational efficiency, reduce costs, and thus enhance market competitiveness.

In short, in the complex and ever-changing environment of the Chinese market, the development of brands, the prosperity of the e-commerce industry and the optimization of express delivery services are all interrelated and mutually influential. Only through joint efforts of all parties can sustainable development be achieved.