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1. The rise of the maternal and infant market in Southeast Asia

In recent years, the maternal and infant market in Southeast Asia has risen rapidly and has become the focus of global attention. With the continuous economic growth and the improvement of residents' living standards, people's demand for maternal and infant products is growing. Young parents in countries such as the Philippines and Singapore are paying more and more attention to the growth and health of their children and are willing to invest more money in high-quality maternal and infant products. In this process, the rise of e-commerce platforms has provided a strong impetus for the development of the maternal and infant market. Consumers can easily browse and compare various products through the Internet, and can buy high-quality maternal and infant products from all over the world without leaving home.

2. Entrepreneurial opportunities for China’s post-90s

The post-90s generation in China grew up in an Internet environment and has innovative thinking and adventurous spirit. They saw the huge potential of the maternal and infant market in Southeast Asia and have joined in to become gold diggers. They are good at using e-commerce platforms to introduce China's rich maternal and infant product resources into the Southeast Asian market. By establishing close cooperative relationships with suppliers, they ensure the quality and stability of product supply. At the same time, they focus on brand building and marketing, and promote their brands and products through channels such as social media.

3. The key role of e-commerce express delivery

E-commerce express delivery plays a vital role in this process. Fast, accurate and reliable express delivery service is one of the key factors for the success of e-commerce business. First of all, e-commerce express delivery can ensure that maternal and infant products are delivered to consumers in a timely manner. For products with high timeliness requirements such as baby diapers and milk powder, fast delivery services can meet the urgent needs of consumers and improve customer satisfaction. Secondly, the logistics network of e-commerce express delivery has a wide coverage and can deliver products to every corner of Southeast Asia, including some remote areas. This provides strong support for Chinese post-90s entrepreneurs to expand the market and enable them to serve more consumers. In addition, e-commerce express delivery also provides a series of value-added services, such as package tracking, return and exchange services, etc. These services can enhance consumers' shopping experience and increase consumers' trust in e-commerce platforms and brands.

IV. Challenges and Strategies

However, Chinese post-90s entrepreneurs are also facing some challenges in the process of exploring the maternal and infant market in Southeast Asia. On the one hand, the logistics infrastructure in Southeast Asia is relatively weak, and problems such as traffic congestion and low distribution efficiency occur from time to time. This has brought certain difficulties to e-commerce express delivery, which may lead to package delays and damage. On the other hand, there are differences in policies, regulations, cultural customs and consumption habits among countries, which requires entrepreneurs to fully understand and adapt during the operation process to avoid unnecessary risks and losses. In order to meet these challenges, Chinese post-90s entrepreneurs can adopt the following strategies. First, establish cooperation with local logistics companies to jointly optimize the logistics distribution process and improve distribution efficiency. Second, strengthen the research on policies, regulations and cultural customs, and formulate operation strategies that are in line with the local market. At the same time, increase investment in technology research and development and talent training to improve the core competitiveness of enterprises.

V. Future Outlook

With the continuous economic development and increasing Internet penetration in Southeast Asia, the prospects for the maternal and infant market are very broad. E-commerce express delivery will also continue to innovate and improve services to provide stronger support for the development of Chinese post-90s entrepreneurs in Southeast Asia. In the future, we can expect to see more Chinese post-90s entrepreneurs succeed in the Southeast Asian maternal and infant market and bring more high-quality products and services to local consumers. At the same time, we also hope that they can pay attention to social responsibility in the process of entrepreneurship and make positive contributions to local economic development and social progress. In short, e-commerce express delivery has played an important role in helping Chinese post-90s dig gold in the Southeast Asian maternal and infant market. In the face of challenges, entrepreneurs should actively respond, seize opportunities, and achieve greater development.