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As the post-90s generation in China explores the Southeast Asian maternal and infant market, logistics has become a key factor. Although international express delivery is not directly mentioned, logistics and transportation actually play a vital role in the circulation of goods. High-quality and efficient logistics services can ensure that maternal and infant products are delivered to consumers in a timely manner, thereby improving customer satisfaction. This not only involves the balance between transportation speed and cost, but also requires consideration of the coverage and stability of the logistics network.

In Southeast Asia, the geographical environment is complex and the level of infrastructure construction varies from country to country. This is a huge challenge for the logistics industry. However, it also provides space for innovative logistics solutions. Some visionary companies have begun to invest in the construction of localized warehousing and distribution centers to shorten delivery time and reduce costs. At the same time, big data and artificial intelligence technologies are used to optimize logistics route planning and improve logistics efficiency.

In the sales of maternal and infant products, product quality and safety are the issues that consumers are most concerned about. In order to ensure the quality of products, entrepreneurs born after 1990 strictly control the supply chain, select reliable suppliers, and establish a complete quality inspection system. In this process, the role of international express delivery cannot be ignored. It can help entrepreneurs obtain high-quality raw materials and advanced technologies worldwide, thereby improving the competitiveness of their products.

In addition, the rise of e-commerce platforms has provided a strong boost to the development of the maternal and infant market. Through online platforms, consumers can purchase the maternal and infant products they need more conveniently. The successful operation of e-commerce platforms is inseparable from efficient logistics and distribution. As an important part of the logistics field, international express plays a key role in cross-border e-commerce. It can realize the rapid circulation of goods between different countries and regions and meet consumers' demand for diversified products.

However, the international express delivery industry is not all smooth sailing. It faces many challenges, such as restrictions on policies and regulations, tariff issues, and communication barriers caused by cultural differences. In some countries, there are strict regulatory requirements for the import of maternal and child products, which requires entrepreneurs and logistics companies to be familiar with relevant policies and regulations to ensure compliance operations. At the same time, due to the differences in cultural backgrounds and consumption habits of various countries, corresponding adjustments and optimizations need to be made in the provision of logistics services.

The journey of Chinese post-90s generation to explore the maternal and infant market in Southeast Asia is full of opportunities and challenges. They not only have to cope with the pressure of market competition, but also have to continuously optimize the logistics links to meet the growing needs of consumers. In this process, international express delivery, as an invisible bridge, will provide solid support for their entrepreneurial dreams.