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In recent years, China's beauty market has shown a booming development trend. Consumers' demands for beauty products are becoming increasingly diversified. They not only focus on product quality and effects, but also have higher requirements for brand image, culture and values. In the competition in the Chinese market, international brands such as Estee Lauder are facing the rise of local brands and the redivision of market share.

In this context, the importance of logistics and distribution becomes increasingly prominent. Although air express is not directly mentioned in the article, it plays an important role behind the scenes. Efficient logistics and distribution can ensure that products reach consumers in a timely and accurate manner, meeting their demand for fresh and fast consumption. A good logistics system can help brands shorten the supply chain cycle, reduce inventory costs, and improve capital turnover. At the same time, fast delivery services can also enhance consumers' shopping experience and enhance brand loyalty.

In order to succeed in the Chinese market, international beauty brands such as Estee Lauder need to establish a strong supply chain and logistics system in addition to high-quality products and unique marketing strategies. This includes not only close cooperation with suppliers to ensure a stable supply of raw materials, but also optimization of warehousing and distribution processes and improvement of logistics efficiency. Only in this way can they remain invincible in the fierce market competition.

For Estee Lauder, it is crucial to find a CEO who understands the Chinese market better. This CEO needs to have a deep understanding of the needs and preferences of Chinese consumers and formulate a development strategy that suits the characteristics of the Chinese market. At the same time, he or she must be able to coordinate various departments within the company, integrate resources, and promote the sustainable development of the brand in the Chinese market.

In terms of market expansion, Estee Lauder can strengthen cooperation with e-commerce platforms, leverage the big data advantages of e-commerce platforms, accurately locate target customers, and launch products that better meet consumer needs. In addition, it can also enhance brand awareness and influence through social media and online and offline marketing activities.

Brands such as Clinique, L'Oreal, and Shiseido are also constantly adjusting their development strategies to adapt to changes in the Chinese market. They are constantly innovating in product research and development, brand promotion, and channel expansion, striving to stand out in the fierce competition.

In short, the development of beauty giants such as Estee Lauder in the Chinese market is full of challenges and opportunities. Only by constantly adapting to market changes and improving their own strength can they win the favor of consumers in this dynamic market and achieve sustainable development.