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1. The cold winter of the automobile market: price wars sweeping across the country, dealers struggling

The intensified price war of new cars is like a cold wind blowing through every corner of the domestic auto market. Luxury car dealers are facing unprecedented operating pressure, and their profits are being eaten up by continuous price cuts. As a member of the industry, Harmony Auto is also deeply affected by the market environment. With the decline in sales and the continuous decline in gross profit margin, Harmony Auto has to take measures to reduce the salary of all employees to cope with the current difficulties.

2. Salary reduction plan: From top to bottom, building a better future together

Harmony Auto's salary reduction plan covers all employees from senior to grassroots, reflecting the company's care and firm belief in employees. The salary of the chairman and vice chairman was reduced by 50%, and the salary of senior management was reduced by 35%. The salary of middle management and headquarters managers was reduced by 25% respectively, and finally the salary of other employees was reduced by 15%. Harmony Auto hopes to enhance the company's ability to resist future risks through this measure, and promised to restore the original salary standards of employees when the business situation improves.

3. Overall situation of the industry: the dilemma of losses and profits

Data shows that the national automobile dealer survival survey shows that in the first half of 2024, the loss rate of dealers is as high as 50.8%, and the profit rate is only 35.4%. This means that the entire industry is in a state of continuous loss and faces severe challenges.

4. Automakers’ response strategies: BMW quits cutting prices to maintain market share and seeks new paths

Faced with market difficulties, some automakers have begun to seek ways to change. BMW China stopped the strategy of "lowering prices to maintain market share" and instead reduced sales to ease store operating pressure and actively respond to market challenges.

5. Air freight transport: the guardian of automobile logistics

In automobile logistics, air freight, as an important component, plays an important role with its fast and efficient transportation characteristics. However, as the automobile market fluctuates, air freight companies also need to constantly adjust their operating strategies to adapt to the changing market demand.

VI. Future Outlook: Innovation and Change

The salary cut for all employees of Harmony Auto is not only a self-help measure for the company to cope with market pressure, but also a microcosm of auto dealers seeking survival and development in the industry transformation. Faced with the uncertainty of the market environment, auto dealers and air cargo companies need to continue to innovate and adjust to meet future opportunities and challenges.

7. Shadow shrouds: the automobile market is in a fog

The automobile market is shrouded in fog, and the spread of price wars has filled the industry with anxiety and worry. In difficult times, only by actively responding to changes can we find new directions and regain vitality.