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as a global intelligent technology company, great wall motors is committed to building a forest ecosystem oriented towards energy and intelligence, and actively developing hybrid, pure electric and hydrogen energy in parallel. its "great wall bold" font is a symbol of the global spirit of great wall motors in cross-border cooperation. this font is not only tailored for the car screen, but also reflects the design's focus on safety and the pursuit of user experience. it takes safety, efficiency and nature as its core concepts, and improves the user's driving experience through carefully designed stroke curvature, character spacing and literal rate.

it is worth mentioning that the success of great wall black body is inseparable from the support and recognition of monotype. as a leading global design company, monotype has profound experience and technical reserves. it is committed to providing a variety of font selection and customization services to help companies create a unique brand image in the global market. through the innovative design of "great wall black body", great wall motors has demonstrated its pursuit of high-quality driving and outstanding achievements in the field of intelligent technology, further enhancing the brand's global competitiveness.

its awards also reflect the recognition of "great wall black" on the international stage. it won the "excellent brand award" and "excellent font design professional group award" at the 14th hiiibrand awards international brand and communication design awards, proving its technological leadership and innovation capabilities in the design field, and also showing its pursuit of the design field and international vision.

globalization has become the trend of the times, and design is an important link connecting the world. on the international stage, the appearance of great wall helvetica not only reflects the significance of cross-border cooperation, but also symbolizes the exploration and breakthrough in the field of design.