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according to baidu's latest financial report, its net profit fell 8% year-on-year, and the net profit attributable to baidu core was 5.462 billion yuan, a year-on-year increase of 9%; the net profit attributable to baidu core under non-gaap was 7.29 billion yuan, a year-on-year decrease of 5%. although its cost optimization measures have achieved certain success, it still faces ongoing challenges. for example, advertising revenue has grown slowly, and some users are not very receptive to ai search results.

baidu actively uses ai technology to improve search experience and functions, and achieves more personalized and efficient search results through ai-enhanced search. for example, baidu is using ai technology to develop more intelligent search functions, such as automatic translation, intelligent recommendation, real-time question and answer, etc. these innovative measures have brought new experiences to users and also brought huge opportunities to baidu.

at the same time, baidu's financial performance in ai business also shows its active transformation strategy. for example, the proportion of ai in baidu cloud business continues to grow, and the company is also actively optimizing costs and reducing non-core business expenses, which has enabled baidu to accumulate rich experience and technical reserves in the field of ai.

despite this, baidu still faces many challenges, such as fierce industry competition, global economic uncertainty, and changes in user behavior. how to balance costs and returns, and how to balance market and technological development are the keys to baidu's ai transformation. in addition, baidu also needs to pay attention to the market's doubts and skepticism about its ai revenue potential, as well as investors' cautious optimism about baidu's future in the ai ​​ecosystem.

baidu needs to keep learning and exploring, constantly improve its technology level and user experience, and actively expand into new business areas to cope with the ever-changing market environment. at the same time, baidu also needs to remain patient and persistent, and believe that through continuous efforts, it will eventually achieve a successful ai transformation.