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bo ge's douyin account "hanyin bo ge" once became popular with his jingles and became a representative of internet celebrities in the county. his transformation from an internet "big shot" to an e-commerce "expert" reflects the exploration direction and development potential of hanyin county. with the trend of live streaming and short videos, the local government actively guided rural experts to participate in the e-commerce field and cultivated a group of "internet celebrities" from rural areas.
hanyin county has taken advantage of its local selenium-rich resources to cultivate e-commerce brands of selenium-rich foods such as "humanistic hanyin" and "benbenqi". at the same time, relying on the cultural advantages of "the hometown of the three shens", it has cultivated 23 new "internet + calligraphy and painting" market entities such as "qiqi culture", becoming a model for the development of calligraphy and painting e-commerce in southern shaanxi.
in addition, hanyin county actively built the city's first cross-border e-commerce incubation warehouse, and continued to incubate and cultivate 13 new cross-border e-commerce market entities. in the field of digital economy, hanyin county has formed three pillar industries of "selenium-rich food, calligraphy and painting e-commerce, and cross-border e-commerce", and has laid a solid talent foundation for the development of rural e-commerce through live streaming and entrepreneurship training.
the current status of e-commerce development in hanyin county is very prominent. from january to july 2023, the online retail sales reached 581 million yuan. it has been successively rated as "national comprehensive demonstration county of e-commerce in rural areas", "national internet + agricultural products out of the village and into the city pilot county" and "cross-border e-commerce demonstration county".
hanyin county's e-commerce development experience is worth learning from. by leveraging digital dividends to promote rural development, hanyin county's rural revitalization strategy has been effectively promoted and injected new vitality into local economic development.