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chinese manufacturers, with their flexible production capacity and innovative spirit, quickly responded to this trend through the cross-border e-commerce platform shein, providing a variety of sunscreen products to global consumers. with its keen market insight and efficient supply chain management, shein successfully introduced innovative sunscreen products such as "facekini" to the international market, becoming a leading company in the export of sunscreen products.

sun fei, a shein seller who specializes in the production of sunscreen products, has successfully seized business opportunities in the overseas market by producing high-quality, innovatively designed "facekinis" at his factory. he started in yiwu trade city and used to mainly undertake domestic and foreign trade orders. with the impact of climate change in the northern hemisphere, his overseas retail orders have increased significantly. last year, the factory produced more than 4 million sunscreen products, and this year it is expected to reach more than 6 million. with the help of shein, sun fei's factory has continued to expand, the number of employees and orders has steadily increased, and sales have continued to increase.

sun fei accurately grasps market trends through sales feedback provided by the shein platform and ensures that products can meet the personalized needs of consumers in different regions. he pointed out: "consumers in north america prefer masks with exaggerated patterns, while people in europe tend to choose products with a sense of design, such as embroidery or lace designs. not only women need sun protection, but men also need scientific sun protection, and the market has a great demand. in order to make our products as sellable as possible, i have to ensure that the products are produced precisely on demand." this precise market positioning and rapid product iteration capabilities have made sun fei's "facekini" products very popular on the shein platform, with more than 5,700 pieces sold in one day, and one pink facekini had the highest sales of $3,000.

empowered by the shein platform, more and more chinese cross-border sellers have begun to adopt the small-order, quick-response model for production and sales. by continuously innovating products and optimizing the supply chain, the global consumer demand for high-quality, personalized sunscreen products has been met, winning more reputation and share for made in china in the global market.

today, the global sunscreen market is growing rapidly, and china's manufacturing industry has actively expanded its international market through cross-border e-commerce platforms, achieving remarkable results. thanks to the support of cross-border e-commerce platforms such as shein, these companies can flexibly respond to market changes and meet the diverse needs of global consumers for sunscreen products. the pace of innovation and internationalization of china's manufacturing industry is constantly advancing, injecting new vitality into the global summer economy.