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behind the problem of "goods not matching the description" lies a deeper contradiction and challenge. the convenience, speed and convenience of live streaming have attracted many merchants and consumers, but it has also brought new risks: illegal acts such as false propaganda and selling counterfeit goods are frequent, consumer rights are infringed, and the market order is chaotic.

regulation and technology promote the healthy development of the industryin order to solve the problem of "goods not matching the description", all parties need to work together and take effective measures. first of all, departmental leadership in legislative supervision is an indispensable part. by strengthening supervision and guidance, establishing and improving the legal and regulatory system related to live streaming, clearly defining the rights and responsibilities of all parties, and providing legal protection for the standardized development of the industry.

secondly, technology-enabled supervision upgrades are also an important direction. modern technologies such as big data and artificial intelligence can be used to improve supervision efficiency and accuracy, and to promptly detect and investigate illegal activities such as false advertising and selling counterfeit goods. for example, machine learning algorithms can be used to analyze live broadcast footage to identify inaccurate product information and false advertising, thereby reducing the risk of illegal activities.

**platform self-discipline and consumer rationality

in addition, as the cornerstone of the live streaming ecosystem, the platform also needs to assume more important responsibilities. by implementing strict entry standards for merchants and anchors, ensure that they operate legally and in compliance with regulations. use advanced technical means to conduct in-depth analysis and real-time monitoring of live streaming content, effectively identify and curb improper behaviors such as false propaganda and exaggeration. at the same time, establish an efficient and transparent complaint handling mechanism to ensure that consumer feedback is responded to and properly handled in a timely manner, implement "zero tolerance" for violations, and resolutely maintain market order and consumer rights.

consume rationally and safeguard your own rights and interests

finally, it should be emphasized that the development of live streaming cannot be separated from the participation and support of consumers. faced with a wide range of live streaming products, consumers should keep a clear mind and rational judgment, learn to compare information outside the live broadcast room, and use multiple resources to verify the authenticity and cost-effectiveness of the products. before making a purchase decision, carefully read the product details page, user reviews and other information, and be wary of those descriptions that are vague or misleading. once you encounter a situation where "the goods are not the same as the pictures", you should have the courage to safeguard your own rights and interests, keep relevant evidence in a timely manner and feedback to the platform or merchant, and use legal weapons to protect your legitimate rights and interests when necessary.

live streaming is an important force for future consumption upgrades. however, solving the problem requires joint efforts and collaboration from all sectors of society to build a healthy and sustainable live streaming e-commerce ecosystem, so that live streaming can truly become an important force in promoting consumption upgrades and economic growth.