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e-commerce platforms facilitate consumers’ purchasing behavior by providing online shopping experience and payment methods, while express delivery companies are responsible for delivering goods to consumers safely and efficiently. whether it is a large e-commerce platform or a niche brand, they need to rely on express delivery companies to realize the circulation of goods and deliver products to customers.

however, when the "internet celebrity" effect is intertwined with sports competition, it will cause some controversy. for example, we saw that wang lanjing and ding xinyi won the paris olympic rhythmic gymnastics team all-around championship, but they ended up shutting down their social media because they took photos with national table tennis players ma long and wang chuqin. this incident reflects that although rhythmic gymnastics has won olympic championships and the girls are all beautiful, their attention and popularity are far less than that of national table tennis, which led some fans to think that they were "riding on the popularity", thus causing controversy.

this phenomenon is worth our consideration. first, the fan club phenomenon does exist and it will have an impact on athletes, especially in the era of social media, where some fan behaviors may have a negative impact. on the other hand, in an athlete's professional career, interaction with fans should be a relationship of equality and mutual trust, which requires respect and understanding. secondly, sports competition is an independent field, and the fan club phenomenon should be distinguished from the official field in the sports world.

in recent years, with the development of society and the advancement of technology, the e-commerce express delivery industry has continued to grow and develop, and is also facing new challenges. on the one hand, express delivery companies need to continuously improve service quality and reduce costs to adapt to market changes and consumer demand; on the other hand, government policies and regulatory measures are becoming increasingly stringent, in order to protect the legal operation and social responsibility of express delivery companies, while ensuring the normal career of athletes and the safety of fan interaction.

in the future, the e-commerce and express delivery industry will continue to play an important role, provide new impetus for social and economic development, and promote more efficient and convenient ways of commodity circulation. but at the same time, we should also pay attention to the impact of the fan circle phenomenon on athletes, and maintain the safety of athletes' professional careers and fan interactions on the basis of fairness and justice.