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in the current situation of the internet medical science popularization, the internet user group is huge, and the level of medical knowledge varies. many people are easily deceived, and even misdiagnosed or mistreated. many internet celebrity doctors, in pursuit of traffic or profit, mix popular science content with advertising promotion, resulting in some content being illegal and lacking professionalism, posing a potential threat to public health. at the same time, some institutions use "pseudo-popular science" to gain profits, infringing on public trust and medical and health order, and seriously affecting the professional image of doctors and the social responsibility of online platforms.

in order to maintain a healthy internet medical science popularization environment, in-depth thinking and action are needed from multiple angles. first of all, the audit mechanism needs to be improved to ensure that the authentication information is true and reliable. doctors' accounts must pass hospital qualification certification and real-name authentication, and regularly review qualifications to prevent qualifications from expiring or being operated by others. secondly, the platform should set up a professional medical science popularization content review team to strictly control medical science popularization content, especially to strengthen the supervision of cross-professional science popularization, to ensure that doctors conduct correct science popularization in their own professional fields, and avoid pseudo-science popularization and fake science popularization. at the same time, special review should be conducted on content involving gender topics and private topics to prevent the occurrence of soft pornography. timely measures such as limiting the flow and blocking accounts should be taken against illegal bloggers, and corresponding mcn agencies should be punished, warned and educated.

internet medical science popularization itself is a public welfare cause. it should provide help to the public and break down knowledge blind spots, rather than just promoting for traffic. the ultimate goal should be to help the public improve their health awareness rather than pursuing curiosity.

the platform needs to assume corresponding responsibilities, take professional content seriously, improve the professionalism of the review team, and strengthen supervision. only in this way can we ensure that internet medical science popularization can play a role, truly become a good helper for the public, promote the popularization and improvement of healthy living concepts, and contribute to the healthy development of society.