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the rise and challenges of e-commerce express deliverythe development of e-commerce express delivery is an important part of the development of modern e-commerce. it covers the entire process from ordering goods to receiving goods, including order confirmation, logistics distribution, cargo tracking and other links. with the continuous growth of the e-commerce market, the e-commerce express delivery market will continue to expand, continuously optimize and innovate technology, and bring consumers a better service experience. however, in this process, there are also some challenges.

errors in price setting: a point of conflict between merchants and consumersthe discount system of e-commerce platforms is complex. when merchants conduct promotional activities, various discounts are superimposed. it is reasonable and understandable that manual operations lead to price setting errors. however, when such price setting errors cause disputes, how should merchants deal with it?

legal protection and market supervisionthe law also leaves room for error in special circumstances. article 147 of the civil code stipulates: "for civil legal acts based on major misunderstandings, the actor has the right to request the people's court or arbitration institution to revoke the contract." in other words, once the price is set incorrectly, the merchant can request to cancel the relevant order on the grounds of "major misunderstanding." however, the prerequisite is that the merchant must provide sufficient evidence to prove that the abnormally low price is indeed due to a major misunderstanding.

the responsibility of e-commerce platforms and the rationality of consumersin the face of frequent mispricing, e-commerce platforms should also improve their risk management systems and build a more sensitive abnormal transaction monitoring mechanism. once an abnormal situation such as "explosive orders" is discovered, immediate intervention should be made to ensure that the situation is controlled in the shortest possible time and the legitimate interests of merchants are protected. for consumers, if the merchant's low price discount is not hype, then it is better to be tolerant and understanding and take the initiative to refund.

conclusionthe development of e-commerce express delivery cannot be separated from the joint efforts of consumers and merchants. consumers need to make rational choices and avoid "fleecing" behaviors; while merchants need to act more cautiously, avoid price setting errors, and handle disputes in a timely manner. with the continuous development of e-commerce, we also need to reflect on how to further improve logistics and delivery services to create a more convenient and efficient shopping experience for users.