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challenges and opportunities for roewe


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roewe's technological development is the key to its success. the vehicle technology foundation of the "3+4" structure, as well as the research and development of core system technologies such as "blue core", "green core" and "galaxy brain", have made roewe a highly regarded brand in the market. especially in the field of battery technology, saic has formed its unique advantages after investing huge amounts of money and resources, bringing roewe stronger competitiveness.

however, roewe is facing new challenges, especially in recent years, the eu's tariffs on chinese electric vehicles have caused market turmoil. faced with pressure from the european market, roewe's r&d team needs to be more flexible in responding to market changes. the integration of roewe and feifan brands will become an important direction for its development and provide it with stronger competitiveness.

market competition has entered the knockout stage and will face huge changes in the next five years. purchase tax policy adjustments and technological revolutions are also testing roewe's strategic direction. in order to overcome challenges, roewe is strengthening cooperation with leading companies such as zebra and zero beam, and will continue to invest in technology companies such as momenta and horizon to create smarter and more convenient products for them.

in short, the future of roewe is full of opportunities and challenges. i believe that with its strong technical strength and r&d attitude of striving for excellence, roewe will continue to take the lead in market competition and bring consumers a safer, more comfortable and intelligent travel experience.