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exploring the logic of “rich people”: the rise of extended-range electric vehicles


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the uniqueness of these two brands lies in their precise understanding of the needs of "rich people". although some consumers are concerned about fuel consumption and noise, for those who pursue a high-end intelligent driving experience, the advantages of pure electric and extended-range electric technology have become the decisive factor.

in the eyes of the "rich", the two brands, ideal and wenjie, do not rely solely on technology, but more importantly, experience and comfort. through continuous exploration and improvement, they have integrated "high-level intelligent driving" into every detail. ideal's end-to-end intelligent driving technology, huawei's ads3.0, can almost achieve the state of "driving all the way", allowing drivers to enjoy the fun brought by convenience. wenjie m9 also performs well in the intelligent cockpit, and its smooth operation and powerful interactive experience also provide users with a comfortable driving experience.

the "rich" are not only pursuing intelligent driving, but also paying more attention to comfort and personalized configuration. from seats to space, from refrigerators to color tvs, these details reflect the pursuit and understanding of cars by the "rich". this allows ideal and wenjie to meet their needs while also highlighting their own value and positioning.

extended-range electric technology is not just a solution to replace traditional fuel vehicles, but it brings users a more convenient and comfortable experience. the advantage of this technology lies in its "power bank"-it can play its role when needed occasionally, solve problems and improve the driving experience. for those who pursue the ultimate driving experience and enjoy comfort, extended-range electric technology is more like an "upgrade" method rather than a simple alternative.

therefore, we see that the success of extended-range electric technology in mid-to-high-end models is no accident. it represents a new way of thinking and a redefinition of user needs. in the future, as technology advances and market demand changes, we will witness more similar innovations and breakthroughs, which will bring users a better experience.