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home > industry news > breaking boundaries: the technology and business strategy behind the honor trifold phone
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from a technological perspective, honor has completed the research and development of three-fold screen technology. its thin and light design and large-capacity battery can meet users' needs for portability and battery life. but this is only the "bottom layer" of the technology. the real challenge lies in how to transform it into practical applications in the market. honor ceo zhao ming once admitted that "three folds are not a technical issue, but a business choice issue." this means that honor needs to ultimately decide the time node for the commercialization of the product based on market demand and consumer expectations.
honor's "three-fold" road is not a solitary battle. it has also achieved success in the international market. in the european market, honor's three-fold mobile phone sales have grown rapidly, surpassing samsung and becoming the leader in the european horizontal folding mobile phone market. this shows that even if you have a leading edge in technology, whether you can succeed in the end still needs to consider the choice of business strategy.
however, not all technologies can be directly translated into commercial success. honor needs to carefully choose the right time to ensure the smooth implementation of the "three-fold" technology.
challenges and opportunities
the application of foldable screen technology will undoubtedly completely change our perception of mobile phones. it not only brings a new experience, but also contains huge market potential. however, foldable screen technology is not easy. its r&d and production costs are high, and it requires huge investment to succeed. at the same time, market competition pressure is still high. as a leader in the field of science and technology, honor needs to continue to innovate in order to stand out from the competition.
looking ahead, honor will continue to promote breakthroughs in "tri-fold" technology and integrate it into its product strategy. with the continuous development of technology and the growth of market demand, foldable screen mobile phones will become the mainstream in the future, and honor, as an industry leader, will achieve greater success in this field.