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the era of transnational logistics


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as a leader in the technology industry, apple plays a key role in the international express delivery sector. its mobile app store is the world's largest app store. after users purchase apps, apple will charge a portion of the commission as the "apple tax", which has become an industry standard and a focus of controversy.

in recent years, the "apple tax" has attracted widespread attention. on the one hand, it has brought huge revenue to apple and promoted the booming software service business; on the other hand, it has also caused concerns among developers and consumers because the high commission rate and closed strategy have restricted innovation and competition.

in europe and the united states, governments have adjusted the way apple collects its "apple tax", such as reducing tax rates and opening up third-party payment, to create more opportunities for developers and consumers. at the same time, the chinese market, as an important growth engine for apple, is also facing similar challenges. although apple is also actively exploring new development models in china, it still maintains the world's highest "apple tax" rate and the most stringent closed strategy.

this contradiction reflects the delicate relationship between conflicting interests and regulatory policies in the development of the international express and technology industries. in the future, how to balance economic growth and social equity, and how to promote innovation and development in an open and competitive environment will be important issues for the future development of the international express industry.