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the silent giant: sany heavy industry's predicament and hope in overseas markets


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judging from the company's performance, sany heavy industry has experienced huge challenges in the past few years. the operating income has declined, the net profit has dropped sharply, and finally only achieved a slight growth in 2023, which is worrying.

however, sany heavy industry has not completely given up hope. the overseas market has become their lifeline. in the first half of 2024, the company's overseas sales continued to grow, which brought new hope to the company. factors such as price increases for some products, optimization of product structure, and promotion of cost reduction and efficiency improvement measures have also provided support for the profit growth brought by overseas markets.

guosheng securities research report pointed out that in recent years, the performance of the domestic engineering machinery industry has been under pressure, and the importance of overseas markets has continued to emerge. major oems have actively deployed overseas markets to combat domestic cyclical disturbances, making overseas markets their last straw.

the difficulties and hopes of sany heavy industry are fully reflected in the performance of overseas markets this year. from march to july, the growth rate of the overseas excavator market showed a trend of narrowing from decline to rise. it is expected that in the second half of this year, with the clarification of policies and the gradual digestion of inventory, the decline is expected to narrow or even turn positive. the domestic market has also successfully bottomed out and started to show upward potential.

however, the hope brought by these changes cannot conceal the challenges facing sany heavy industry. the domestic market growth is limited, and the competition in the overseas market is becoming increasingly fierce. in the future, whether the situation can be truly reversed will be the key to whether sany heavy industry can stand on the top again.